Category Archives: Articles

Your price: your value

Inside every premium-priced firm is a speciality that enables that firm to charge well above average prices. The comparison with other trades and professions informs us. Plumbers who specialise in high pressure waste systems earn multiple times the hourly rate of your dripping tap/leaking cistern variety of plumber.…

Moving out of your comfort zone

Business is about people, it’s about interacting, and it’s about giving yourself to these people, comfortable and confident to do something with you. That’s a sales skill and that will not sit well with many accounting and bookkeeping professionals.

Develop that personal relationship; it could lead to higher value services.…

Are you running a successful bookkeeping business

Bookkeeping principles are timeless. But what clients are looking for has changed due to automation. This puts pressure on bookkeepers to provide higher value services as business owners have expectation that compliance work can be automated – cheaply.Your job until recently may been to fix the books for quarterly and yearly returns; your new job description might look like: being there to help your clients stay in business.…

Beating Automation: Marketing!

Automation (AI) will displace jobs in the accounting and bookkeeping sector; sadly our education system (including Certificate IV and legacy commerce degrees) can’t teach everyone to be smarter than robots when it comes to replicable activities. Yet, people, not machines, will always remain the trusted advisors for business owners.…

How much is your self worth?

Linking money and self-worth is a fundamentally flawed concept, but the fact remains that many, many professionals do not give themselves permission to value their time at anywhere near the rate that would be commensurate with the kind of training and experience they bring to the table.…

The Art of the Upsell

Accounting and bookkeeping professionals as well as lawyers have great difficulty identifying themselves as sales people. “It’s not professional to sell to your client” is a constant refrain. Yet, in the real world new customers and clients need to be ‘sold’ on using your services.…

Menu pricing: does it work

Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by breaking down production processes into many small tasks, performed by specialists.…

Chasing New Revenue Streams

Add new revenue streams to your firm or practice! How many time shave you had that headline dumped into your email inbox? It’s the current mantra of vendors, trainers, consultants and, yes, even membership sites and professional associations. For sure there are a cornucopia of apps from an ever-expanding universe of accounting software and applications vendors that make such vague promises.…

Take Off for the Land Grab

Rather than business-as-usual, 2018 is going to see a flight, not to safety, but potentially, to a more fertile land for software providers: the land of the gig economy. This is where the growth is in our broader economy – Uber drivers, food service delivery like Deliveroo, Foodora, Menulog and Uber Eats, and media contractors like journalists, graphic designers, writers as well as armies of parcel delivery operators thanks to the arrival of Amazon.…

Expanding Your Capability

There’s a strong push across accounting and bookkeeping sectors to be more efficient and to increase productivity by using tech tools; that’s perfectly fine. The bigger picture however lies within. A professional does not need to be multi-tasking and pounding the treadmill to be better at their job, they need to expand capability.…