by admin | Jul 14, 2016 | Articles, Marketing, Members Forum
When you need petrol where do you go? Despite TV ads promising lower emissions or whatever, chances are you will still buy at the station with the cheapest petrol prices, assuming the station is close at hand when you see a need. It is typical for customers to...
by admin | Jul 6, 2016 | Articles, Marketing
Two big things would prompt SMB owners to dump their accountant or bookkeeper and to change firms: poor service and lack of value for money. No surprises here; price and quality don’t really need to be a trade-off. Most decision makers would be mindful of both and...
by admin | Jun 30, 2016 | Articles, Marketing
The accounting and bookkeeping industry has come a long way and shown just how willing a group, that is perhaps better known as conservative and quite old-school, can really embrace change and technology. But marketing remains a foreign land for many bookkeeping...
by admin | Jun 27, 2016 | Articles, Expansion & Exit, Members Forum
Proactive bookkeepers and accountants are the closest to their clients and in touch with their needs, and therefore in the best position to increase their income and the positive outcomes created for clients. It’s a strong case against being a doormat; it’s really...
by admin | Jun 16, 2016 | Articles, Marketing
When you go to see the doctor you have a high degree of confidence that the treatment your receive will be in your best interests. You are confident that the nurses, doctors and specialists and all the supporting providers and suppliers are aligned to your interests....
