by admin | Dec 3, 2015 | Articles, Expansion & Exit
In 1915 Franz Kafka wrote his famous novella Metamorphosis; the story begins with a traveling salesman waking to find himself transformed (metamorphosed) into a large, monstrous insect-like creature. The rest of the story deals with the salesman’s attempts to adjust...
by admin | Nov 29, 2015 | Articles, Marketing
There are parallels in the work each does. You call a plumber when you need one; it’s an essential service. Same for small business owners who need a bookkeeper because even the best of the cloud-based accounting software platforms can’t guarantee accurate bookkeeping...
by admin | Nov 19, 2015 | Articles, Marketing
How likely is a prospective client to phone you on the basis of their first impression? How often do you abandon a search on a website that fails the ‘first impression test’? Apple, a company that has achieved enormous market capitalisation, has a mantra that asks...
by admin | Nov 11, 2015 | Articles, Marketing, Members Forum
Buying services is not like buying stuff and loading up the shopping trolley. Think of it this way: if what you offer can be obtained from anyone, you are competing against everyone. You won’t stand out from the crowd. Most bookkeeping service businesses are...
by admin | Nov 4, 2015 | Articles, Technology
Here’s a sobering thought: a business owner can now take the ‘pulse’ of her business while sipping a cocktail on the beach in Bali. The “monthly figures” are now a thing of the past – everything is available in real time. Each of us experiences more access to more...
