by admin | Dec 2, 2014 | Articles, Technology
Thanks to decades of development by brands such as MYOB, Xero, Intuit, Reckon and Reach, adoption of accounting software is cheap with online applications meaning every business can now afford an online system that organises their financial information. The cloud has...
by admin | Dec 2, 2014 | Articles, Cash Flow & Finance
Drive, charisma, ambition, determination, passion are some of the qualities that allow bookkeepers and business owners to beat the odds and launch themselves into business, find their first customers, surmount near-impossible hurdles and conquer new markets. You own a...
by admin | Dec 1, 2014 | Articles, Marketing
In Sydney’s trendy Paddington the cost of walking your dog is $15 for a half-hour walk (inexplicably, $17.50 for German Shepherd). One particular dog walker manages to walk up to five dogs at a time although I dare not ask if the droppings are dutifully collected. My...
by admin | Dec 1, 2014 | Articles, Marketing
I’ve always been a strong advocate of standing in the shoes of the customer and, sometimes, it’s been a very painful exercise. You know the line, “Walk a mile in my shoes”. Consider the case of my client, Jamie a baker making artisan bread. Jamie has been a client...
by admin | Dec 1, 2014 | Articles, Marketing
Earl Tupper invented Tupperware in 1939. He worked briefly at DuPont plastics. In those days plastic was greasy and very brittle. He was the pioneer credited with purifying a waste product called polyethylene slag into a flexible, clear and durable plastic. Earl...
