by admin | Mar 21, 2015 | Articles, Marketing
Independent freelancers and contractors cite flexibility, independence, higher incomes as factors that are important to them continuing in their roles. In a study late last year looking at a different definition of what we call ‘successful contractors’ or freelancers,...
by admin | Dec 1, 2014 | Articles, Marketing
In Sydney’s trendy Paddington the cost of walking your dog is $15 for a half-hour walk (inexplicably, $17.50 for German Shepherd). One particular dog walker manages to walk up to five dogs at a time although I dare not ask if the droppings are dutifully collected. My...
by admin | Dec 1, 2014 | Articles, Marketing
I’ve always been a strong advocate of standing in the shoes of the customer and, sometimes, it’s been a very painful exercise. You know the line, “Walk a mile in my shoes”. Consider the case of my client, Jamie a baker making artisan bread. Jamie has been a client...
by admin | Dec 1, 2014 | Articles, Marketing
Earl Tupper invented Tupperware in 1939. He worked briefly at DuPont plastics. In those days plastic was greasy and very brittle. He was the pioneer credited with purifying a waste product called polyethylene slag into a flexible, clear and durable plastic. Earl...
by admin | Oct 28, 2014 | Articles, Marketing
One of the things about being a Bookkeeper is that everyone assumes you are dull and boring. You share this with professions like Economists and Accountants. You shouldn’t have a problem with this. Think about it. When people expect you to be dull and boring, shall we...
by admin | Oct 7, 2014 | Articles, Marketing
Hints’n Tips on ways to build a strong profile for your BOOKKEEPING services. If you’re not search-friendly, you are not going to be found by someone looking for a bookkeeper in your area. And if your profile doesn’t immediately say to the searcher, hire me! then the...
