The Art of Winning Customers

The Art of Winning Customers

As any business owner can tell you, acquiring new customers is the driving force behind successfully growing a business. The same applies to financial services firms. But with the right skills and the resources it does not have to be a bridge too far. Consider the...
Like a Man With a Fork in a World of Soup

Like a Man With a Fork in a World of Soup

That’s the famous quote by Oasis songwriter Noel Gallagher which could well describe a future bookkeeper without the skills for a ‘new’ future. Bookkeepers and accounting technicians may not be made irrelevant by robots and sophisticated accounting software packs but...
Perfect Your Pitch

Perfect Your Pitch

Sam Leon knows about selling. He cut his teeth in insurance and now runs an online magazine MANSAM. He says selling is the one skill that professionals such as bookkeepers and accountants are sorely lacking. He also says that most sales techniques don’t work. “No...
Your Digital Platform

Your Digital Platform

As reported in B&T Today, the former News CEO argued that all the power had shifted to the consumer and media businesses – primarily the print ones – had failed to acknowledge that. “Those who ignore the essential elements of that change where consumers are now...
The Shopping Cart approach to Fees

The Shopping Cart approach to Fees

“Do you want French fries with that?” is, famously, the question asked by MacDonald’s sales staff. Not many bookkeepers would even contemplate asking a similar question. Accounting software vendors on the other hand, have perfected the art of offering a virtual...