by admin | Dec 2, 2014 | Articles, Cash Flow & Finance
Drive, charisma, ambition, determination, passion are some of the qualities that allow bookkeepers and business owners to beat the odds and launch themselves into business, find their first customers, surmount near-impossible hurdles and conquer new markets. You own a...
by admin | Dec 1, 2014 | Articles, Marketing
In Sydney’s trendy Paddington the cost of walking your dog is $15 for a half-hour walk (inexplicably, $17.50 for German Shepherd). One particular dog walker manages to walk up to five dogs at a time although I dare not ask if the droppings are dutifully collected. My...
by admin | Dec 1, 2014 | Articles, Marketing
I’ve always been a strong advocate of standing in the shoes of the customer and, sometimes, it’s been a very painful exercise. You know the line, “Walk a mile in my shoes”. Consider the case of my client, Jamie a baker making artisan bread. Jamie has been a client...
by admin | Dec 1, 2014 | Articles, Marketing
Earl Tupper invented Tupperware in 1939. He worked briefly at DuPont plastics. In those days plastic was greasy and very brittle. He was the pioneer credited with purifying a waste product called polyethylene slag into a flexible, clear and durable plastic. Earl...
by admin | Oct 28, 2014 | Articles, Marketing
One of the things about being a Bookkeeper is that everyone assumes you are dull and boring. You share this with professions like Economists and Accountants. You shouldn’t have a problem with this. Think about it. When people expect you to be dull and boring, shall we...
by admin | Oct 7, 2014 | Articles, Marketing
Hints’n Tips on ways to build a strong profile for your BOOKKEEPING services. If you’re not search-friendly, you are not going to be found by someone looking for a bookkeeper in your area. And if your profile doesn’t immediately say to the searcher, hire me! then the...
