Beating Automation: Marketing!

Beating Automation: Marketing!

Automation (AI) will displace jobs in the accounting and bookkeeping sector; sadly our education system (including Certificate IV and legacy commerce degrees) can’t teach everyone to be smarter than robots when it comes to replicable activities. Yet, people, not...
How much is your self worth?

How much is your self worth?

Linking money and self-worth is a fundamentally flawed concept, but the fact remains that many, many professionals do not give themselves permission to value their time at anywhere near the rate that would be commensurate with the kind of training and experience they...
The Art of the Upsell

The Art of the Upsell

Accounting and bookkeeping professionals as well as lawyers have great difficulty identifying themselves as sales people. “It’s not professional to sell to your client” is a constant refrain. Yet, in the real world new customers and clients need to be ‘sold’ on using...
Menu pricing: does it work

Menu pricing: does it work

Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by breaking down production processes into many small tasks, performed by...
Chasing New Revenue Streams

Chasing New Revenue Streams

Add new revenue streams to your firm or practice! How many time shave you had that headline dumped into your email inbox? It’s the current mantra of vendors, trainers, consultants and, yes, even membership sites and professional associations. For sure there are a...
Baby Boomers move over!

Baby Boomers move over!

Demography can be a dry discipline but there is no doubt that big demographic trends can make or break an accounting and bookkeeping firm. It’s been all about Boomers; now it’s time to move on. It’s all about Millennials. In Australia and in the USA, Millennials have...
Build your team

Build your team

As digital transformation takes over the world, accounting, bookkeeping service providers everywhere need to change to survive, developing new capabilities that can drive competitiveness and growth. But what does this really involve and how do you succeed? Sole...
Customer Lifetime Value

Customer Lifetime Value

Disruption is everywhere. Some of its good – think of Uber eats, shopping around for a hotel deal, news fees onto the smart phone, Netflix bringing you the latest movies into your living room. Some of it not so good: the list is getting longer and so is the anxiety...
Take Off for the Land Grab

Take Off for the Land Grab

Rather than business-as-usual, 2018 is going to see a flight, not to safety, but potentially, to a more fertile land for software providers: the land of the gig economy. This is where the growth is in our broader economy – Uber drivers, food service delivery like...
Expanding Your Capability

Expanding Your Capability

There’s a strong push across accounting and bookkeeping sectors to be more efficient and to increase productivity by using tech tools; that’s perfectly fine. The bigger picture however lies within. A professional does not need to be multi-tasking and pounding the...