by admin | Jan 29, 2016 | Articles, Marketing
Industry shifts take place incrementally, perhaps defying the meaning of the word ‘disruption’. Industries, professionals that believe they are untouchable become relegated to history. Print newspaper proprietors and book publishers watched, first with arrogance and...
by | Jan 27, 2016 | Job Vacancies
A Registered BAS Agent looking for bookkeeping work. No job too small or too big. Kind Regards F.Naskar
by admin | Jan 21, 2016 | Articles, Marketing
Succeeding in your field goes beyond being technical competent and a good practitioner. You also need business skills. It’s managing people, developing your reputation, deepening client relationships and being a driver of change in your business or professional firm....
by admin | Jan 13, 2016 | Articles, Cash Flow & Finance
Despite a desperate attempt to trade its way out of a hole by embarking on a massive sale with heavy discounting, Dick Smith Electronics has been placed in the hands of the administrators. It is a case of a large retailer – way out of the league of the SMB...
by admin | Dec 17, 2015 | Articles, Technology
Uber, the ride-sharing company has shaken the taxi and hire car business model, forever changing the structure of the industry and the behaviour of the consumer. Airbnb and Upwork have had similar impacts on the accommodation and freelancer sectors. Each is evidence...
by admin | Dec 9, 2015 | Articles, Marketing
Warning that the ‘clock is ticking’ towards annihilation for bookkeepers who don’t adapt to the new technology, commentators fail to grasp the real challenge facing the profession. What many are hesitant to say, but know is an issue, is that they are operating in an...
by admin | Dec 3, 2015 | Articles, Expansion & Exit
In 1915 Franz Kafka wrote his famous novella Metamorphosis; the story begins with a traveling salesman waking to find himself transformed (metamorphosed) into a large, monstrous insect-like creature. The rest of the story deals with the salesman’s attempts to adjust...
by admin | Nov 29, 2015 | Articles, Marketing
There are parallels in the work each does. You call a plumber when you need one; it’s an essential service. Same for small business owners who need a bookkeeper because even the best of the cloud-based accounting software platforms can’t guarantee accurate bookkeeping...
by admin | Nov 19, 2015 | Articles, Marketing
How likely is a prospective client to phone you on the basis of their first impression? How often do you abandon a search on a website that fails the ‘first impression test’? Apple, a company that has achieved enormous market capitalisation, has a mantra that asks...
by admin | Nov 11, 2015 | Articles, Marketing, Members Forum
Buying services is not like buying stuff and loading up the shopping trolley. Think of it this way: if what you offer can be obtained from anyone, you are competing against everyone. You won’t stand out from the crowd. Most bookkeeping service businesses are...
